Chances are that you have already started your business or planning to start one.
In our last blog we shared with you The top 3 tools for your startup or business . They are free & easy to use.
Today we will share with you Top 6 Digital Marketing Tools to grow your business.
Top 6 Digital Marketing Tools to grow your Business
Marketers & small business have a big opportunity today where they can use digital to reach their consumers both in urban & rural areas
Having your business online is extremely important for business. Why?
Because it has a huge influence on the way consumers make purchase decisions.
Once you have started your business, you need to use tools & resources both free & paid to take your business to next level.
So lets dive into to learn the Top 6 Digital Marketing tools for your business.
Google Trends: Google trend is an amazing tool if you have just started your business. It is the first tool you use in any area you are interested in.
It shows the latest trend in any area you are interested in ( product, industry name etc) in search panel.
The information it generates is very valuable.
Whether it is your brand or competitors brand, it helps you to identify what is trending across industries.
A great tool to start with and keeps you updated. It is easy to use and best part it is free.
Cost : Free
Website: https://trends.google.com/trends/?geo=US
Ahrefs: When you are launching your business, there are lot of factors you need to consider.
From finding a name for your business, finding your target market, the cost associated to get your first customer etc.
Once you have launched your business, you also need to think about your competition.
Track your competition
Who are your competitors, what they are offering, the cost, the unique selling point etc.
Though we feel, it is always better to focus on how you can make your product & service best,
improving the quality of your services & taking feedback from your customers also make sense.
But there is always a scope to learn, and who can offer you best learning? It is your competitors right!
This tool provides you with an opportunity to get know the competitors in your field.
You can learn the source of competitors traffic, information about their ranking keywords, backlinks, content features & lot of other useful data.
How Ahrefs helps: Know the weakness & strength of your competitors and stay ahead within your area of business.
Cost : It comes with a 7 Day Trail for $7
Website: http://www.ahrefs.com
Facebook Audience insight : People who use Facebook for business, they are very aware of this fantastic tool.
With Facebook growing & having 2.41 monthly active user, it is critical to make a part of your marketing strategy.
It is the third most visited website after Google & YouTube.
Audience insight is the most effective tool for targeting your advertising campaign to the right market.
The tool gives you demographic data, interest, habits, the device people are using & even the household income.
Very easy to use & provides lot of useful data that can help you make important business decisions.
How Facebook Audience insight helps: Provides useful data for your business that can help you to focus on what is important for your business.
Cost: Free
Website: https://www.facebook.com/business/news/audience-insights
Google Analytics: We Love this amazing tool from Google. It is free and once you start using it, you will fall in love with it.
For first time users, it might look complicated but once you get hang of it, you cannot avoid this tool & you should not. It is your bread & butter for your business.
It lets you track huge traffic flows alongside surfacing keywords which visitors use to land on your website.
How Google Analytics helps: It Helps you optimizing your webs resources and keeps you updated with data that can help you make important business decisions.
Cost: Free to Use
Website: http://www.analytics.google.com
Buzz Sumo: It is ones of the best marketing tool that can help your business to go to the next level.
Helps you analyze the most shared content on any topic.
Run a search to quickly discover content ideas, uncover platform insights, identify passionate influencers and more.
From exploring high performing content so you can get more likes, links and shares.
You can analyze billions of data points to sharpen your marketing strategy.
How Buzz Sumo Helps: When you know your target audience, it helps you to create a perfect content for them.
Cost: Comes with 7 Days Free Trial
Website: www.buzzsumo.com
Buffer: One of the best online marketing tool for social media marketing management.
You can schedule your social media post for later.
If you are using more than one social media platform, you can post to all social media sites within a matter of second.
The best part is you can track interaction & engagement from different social network.
How Buffer can help: You can post & track social media from one dashboard, there by saving lot of your time. Great for business who are using more social media platforms
Cost: You can start with free 7 day trial
Website: http://www.buffer.com
So those were the top 6 tools we shared.
Let us know which one you are using, and if you haven’t started, start using those tools for getting great results.
Remember it takes time. Nothing happens overnight. Consistency is the key.
You can also read https://www.modgirlmarketing.com/top-24-best-digital-marketing-tools/
You can also read https://sproutsocial.com/insights/digital-marketing-tools/