Today we Share Top 5 Benefits of Online Business
Are you a small business owner who is thinking to bring business online.
or do you have brick and mortar stores and planning to set it up online.
Online selling has become very important for any kind of business today
So, why online presence or having business website particularly important today for any business
According to recent statistics,
- 88% of consumers use the internet to research products and services before making a purchase.
- 75% of people believe that their first impression of any business comes from its website
- 86% of consumers rely on the internet to find local business.
- 91% of customers have visited a store after interacting with an online website.
Today We share with you Top 5 Benefits of Online business or having your business website
Due to Covid_19 a lot has changed.
The way we work, the way we live, the way we interact and definitely the way we do business.
And definitely not to forget the way we do shopping.
And as a business owner if you are not flexible & adaptable and don’t change
according to the market needs, you will be left behind.
Lot of businesses have started coming online to stay in touch with their prospective customers.
Some of the businesses who were not online before, started building their brand online in 2020
So what kind of business can come Online. Here are below list
For Eg.
- Restaurants
- Automobile
- Real Estate & Real Estate agents
- Interior designer & Home Decor
- Local shop & Stores
- Pharmacy & Medical store
- Individual Professionals ( Doctors, Lawyers)
- Food & Deliver business
- Beauty Parlours
- Travel Agents
- Shoe Store
- Clothes, Jewellery or Furniture store
- Electronics/Computers & Mobile Store
- Private Tutors
- Handicrafts or Home Made Items
- Event Decor
- Grocery Stores
Learn More: Check what kind of business can go for their own website.
Table of Contents
Do my business needs an Online Presence
The above businesses who were not online understood the importance of online marketing in 2020
So, if you are a business owner (of any of the above categories) & if your business is not online,
you are losing sales & revenue to your competitors.
So the question you might ask,
- ‘How should I start & bring my business online’.
- I don’t have any idea how to start
- I am not that very technical?
You need not to worry. We are here to help.
We get a lot of questions about online marketing and one of the most asked questions is
‘Do my business need a Online presence even if I have a local shop’
Well, the answer is ‘DEFINITELY YES’
No matter how big or small your business is, you definitely need a website.
Having a online business profile is like having physical stores but online.
People who are searching for products & services like yours should know that your business exists in first place
If your customers cannot find your business online when they search for something you will not get a chance to sell.
That is why a Online business profile is very important for any small business, no matter how small it is.
A business’s online presence is critical regardless of industry and can have massive impact on its success.
Some businesses still don’t realize that majority of their customers will visit their website before making on purchase.
Having an online presence particularly having their own business website can make or break generating revenue.
Yes, the quality & content of website matters a lot, but important thing is having a business webiste
Depending how you want to have your business presence online, we help design your website or
if you just want to have a online business profile, we do that too.
Creating a website is one thing & ranking that website is another ball game.
So how do you rank your website? We do that with SEO or Search Engine Optimization
Why Online Business or Business Website
- Boosts your credibility,
- Increases your visibility, as customers find your business on Google Search & Google Maps
- Improves lead generation for your business.
- High quality leads
- Audience targeting
- Better customer engagement
- Global Reach
- Analytics & Metrics for informed decisions
Learn 30 Business metrics you can track for your business
Having Online presence is an excellent way to stay in touch with your customers.
Due to increase in internet, online shopping is on the rise.
Having an online store for your own business can help you to reach more customers.
Set up your own online store as, it is one of the best ways to sell your products & services.
There is huge advantage to have your online store for your business.
Online selling is key for your business growth
- Direct, personalized communication with your customers
- Improved customer loyalty and retention
- Full access to customer information (email, browsing/purchase history)
- Global Reach With an online store or e-commerce, you can reach countries around the world at a low cost and people can buy your product anywhere in the world. …
- Open 24/7
Today in 2022, customers want everything on their fingertips. User behaviour has changed.
Small restaurants, Ice cream parlors, beauty salons or even a local plumber owns a website.
Due to Covid_19 coming back to normal will take some time. Maybe 1 year, 2 years, we don’t know.
What we know is that people are afraid to go out, but with having an online presence, you can provide your customers whatever they need.
So Why not your business? Are you getting our point?
If you are still not convinced, read the stats below for Local Marketing your business.
or if you love watching videos, here is the one for you.
Video: Top Benefits of Online Business
Some Stats for Local Business. Top 5 benefits of Online business
- 46% of all google searches are seeking local information
- 88% of consumers who do a local search on their smartphone call or visit a store within a day
- 97% of people learn more about a local company online than anywhere else
- By 2022 mobile devices will influence more than $1.4 trillion in local sales
- “ Near Me” or “ Close By” type searches grew by more than 900% over 2 years
- 4 in 5 consumers use search engines to find local information
The total number of Internet users in India has risen from 749.07 million
at the end of December 2020 to 845.30 million at the end of March 2021,
registering a quarterly growth rate of 3.79 per cent.
87% of the total internet user base uses internet regularly.
97% users use mobile phone to access internet.
Last year 161 million smart phones were sold in India.
Marketers and small business have big opportunity today where they can use digital marketing to reach their consumers.
So your business needs to have an online presence without a doubt.
Top 5 Benefits of Online Business
1. Builds Credibility
People come online for 4 Reasons
- Navigational : The user searches for specific business
- Informational: The user search for information on a topic
- Commercial: User researches options for products & services
- Transactional: User searches for specific brand or a product
So when people are searching online, does your business have a presence or
does it appear in local search results
If not then you are losing out to competitors.
Having an online business profile definitely has an advantage as it shows your business in google search.
You can get great quality leads & grow your sales & revenue.
So having your business online has a greater Return on Investment.
2. Online business profile important for local business
Not having a website means you are missing out on incredible revenue & sales both offline & online.
Let Me tell you how important a website is for local business.
Learn the Stats.
- 46% of search on google is with local intent
- 97% of users use google to search local business
- 28% people purchased after doing a local search
- 70% will visit a shop after what they found out online
- 90% of users access the internet via mobile device today
A business profile online will help you capture all the above potential and make your business even more profitable.
Customer goes through various touch point & channel to have interaction with your brand.
So as a business owner you should know the importance of
A customer journey and how it benefits your business
3. Your business is Visible to the world
The main reason behind having a online business is that a Online is where your customers can find information.
All the information about your business is available on the if you create a website or business profile
- Who you are?
- What products or services do you sell?
- How customers can contact you?
- And much more like book an appointment with your business
Also an official website makes you available 24/7.
As a result they can reach to you at any time of the day
This gives you another reason why you business needs an official website
The website makes it easy for consumers to reach you and buy your products or services or
they can learn more about product & services.
They can visit your website anytime and make their purchases.
4. You can benefit from Google Searches
Having a business profile can also get into Google’s search listings, thus making it easy for clients to find you.
Now, one thing you might be wondering is: How does it matter? Here’s how:
Back in the old days, when clients had to do business with a company, they used to
do a detailed background check and contact every previous client to ask about you.
Finally, only after they were sure, they moved ahead.
But the times have changed in last 5 years. Clients have become smart.
They no longer want to waste time running background checks
Instead, they prefer searching on Google.
5. Online business profile good for Online Marketing
We all know how hectic and time-consuming traditional forms of marketing like the print release,
print ads, and flyers are.
They cost you a fortune and demand a lot of effort. Still, the results are not up to the mark.
Social selling is becoming the new trend in 2022.
Some stats
- Over 2.34 billion (67%) people are active on social media every day
- Companies that blogged 16 times a month received 4.5 times more leads
- Video on a landing page can increase conversion rates by 80%.
So, if you want to benefit from online marketing, having a website or online business profile is a
must for your business.
If you don’t know how to build your business website, or Online business profile
we are here to help and bring your business online. Just let us know.
The decision to either create a website for your business or not is ultimately yours to make.
However, if part of your business goals is to improve lead generation, visibility, social proof,
and authority, then creating a website is an excellent place to start.
Doing business online allows for quick and concise communication, making it easy to capture people’s attention and reach a wider audience.
Online business is important because it allows for global reach, increased efficiency, and the ability to adapt quickly to changes in the market.
The benefits of doing business online include increased convenience, lower costs, wider reach, and the ability to collect and analyze data for better decision-making.
Starting a small business provides the opportunity for greater autonomy, pursuing one’s passion, potential for higher profits, and contributing to the local community
The amount of money one can make in online business varies greatly depending on the industry, business model, and level of effort and skill put into the venture.
The things you need for an online business are business idea, a website or online platform, a marketing strategy, products or services to sell, and a reliable means of payment processing.
Deciding whether or not to start an online business depends on various factors such as personal interest, market demand, financial resources, and the ability to adapt to changing market conditions.
Starting an online business can provide greater personal freedom, such as the ability to work from anywhere, set your own schedule, and pursue your own creative and entrepreneurial interests.
Online businesses can reach significantly more customers than traditional brick-and-mortar businesses, as they have the potential to tap into a global market and leverage various digital marketing channels to attract a wider audience.
Yes, online businesses can be easily scaled through various means such as outsourcing, automation, strategic partnerships, and expanding product or service offerings to reach a larger customer base.
The best time to start an online business is when you have a viable business idea, have conducted market research, have the necessary resources and skills, and are willing to take calculated risks to pursue your entrepreneurial goals.
Build your Brand. Grow your Business Online
The above 5 Benefits of Online Business more than enough to convince you Why your business needs
to have online presence.
Start promoting your business the right way. Launch your small business online profile
We are an Educational Marketing agency that can help you to bring your business online
so that you can focus on your business, increase brand awareness, revenue & sales.
Get in Touch with us for your local business marketing online so that we can understand your needs
& design your digital and social media marketing strategy for your business.
Summary-Top 5 Benefits of Online Business
- Build Credibility
- Online business is important for Local Business
- Your business is visible to the world
- You can benefit from Google Searches
- Good for Online Marketing